Lê Văn Lên
Ecom-Digital Marketing Leader
Ho Chi Minh City, Vietnam
lenle.working@gmail.com
0904562731
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About Me
Global E-commerce & AI Automation
I am Lê Văn Lên — an Ecom-Digital Marketing Leader with 5+ years of experience driving growth across global e-commerce platforms including Amazon, Shopify, Shopee, TikTok Shop, and Walmart. I specialize in building high-performance digital strategies that combine data-driven advertising, AI automation, and brand storytelling to scale businesses internationally. I am eager to find a more challenging environment where I can fully unleash my potential and make a greater impact.
Deep Expertise Across Platforms
Proven expertise across global e-commerce ecosystems — from marketplace operations & performance advertising to data analytics & AI automation — delivering end-to-end growth strategies.
Skills & Expertise
A comprehensive toolkit spanning management, AI, branding, e-commerce, and paid advertising.
Management & Operations
Lead teams, manage projects, and drive strategic decisions across departments.
AI, Data & Automation
Leverage AI tools, automate workflows, and extract insights from data.
Branding & Creative
Build brand identity, create visual content, and craft compelling stories.
E-commerce Platforms
Master global marketplaces, optimize listings, and scale cross-border operations.
Paid Advertising
Run high-ROAS campaigns across Google, Meta, TikTok, and Amazon.
Strategic Frameworks
Core management frameworks that guide decision-making, goal alignment, and continuous improvement.
Balanced Scorecard (BSC)
Performance Management Framework
A strategic planning and management system that aligns business activities to the vision and strategy.
Financial
Revenue growth, cost efficiency, ROI & profitability
Customer
Satisfaction, retention, acquisition & lifetime value
Internal Process
Operational excellence, quality & optimization
Learning & Growth
Employee capability & organizational culture
Systems Thinking
Holistic Problem-Solving Approach
Focuses on how components interrelate within larger systems. See big picture, find root causes.
MBO — Management by Objectives
Goal-Oriented Management
Improve organizational performance by clearly defining objectives agreed by management and employees.
IMC Plan
Integrated Marketing Communications
Ensures all communications are carefully linked. Combines advertising, PR, digital, social media into one unified experience.
NPD Process
New Product Development
Systematic process from ideation to commercialization. Reduces risk, accelerates time-to-market.
Go-to-Market (GTM) Strategy
Strategic Brain — Market Entry & Winning Framework
A structured approach to decide which game to play and how to win. From honest self-assessment to creative ideation and strategic ocean selection.